Brand builder, content strategist, editor, writer, social media specialist, wellness advocate, media lover, influencer intelligence. I bring audiences and brands together through positive, powerful story-telling and experiences.
My Background
Danielle Weakley
I’m a lover of words and a whizz with ideas - not just dreaming them up, but also executing them. I build brands and communities of women through powerful and positive story-telling and experiences. I work strategically to tell your stories and connect and build your communities - online and IRL.
Founder, Influence Studio
2020 - Present
Editorial Director, Hearst South Africa
2018 - 2020
Founder, Go Hustle
2019 - 2023
Editor In Chief, Women’s Health South Africa
2015 - 2020
Launch Editor In Chief, Grazia South Africa
2012 - 2015
Editorial Director, Caxton
2005 - 2012
“The big gap you and your title will leave is this: Giving shy females the confidence to go: Just f**k this sh*t, I’m going to try this.”
I believe that brands and audiences need a connector - and my strategic and market insights, content and creative ideas and my many years of experience, allow me the opportunity to be just this. I have successfully led award-winning, highly-engaged teams that value energy, empowerment and smart thinking.
I have led from the front to conceptualise, create, execute and host best-in-class experiences like: Fit Night Out, Saturday Night Fitness, Fitloose, Next Fitness Star, Chase The Sun, Secret Sweat Series, The #WFH Social Club, WH Festival Live, Go Hustle and more
As Editor In Chief, I created, wrote and edited international magazines like Women’s Health and Grazia, as well as corresponding books, websites, social media accounts and newsletters. I lead teams of whip-smart, engaged writers, designers and influencers to perform within a competitive environment, on deadline and on budget and on target.
I’d love to show you how I can help you create these same powerful, positive experiences and spaces of influence so that you can connect with - and build - your audience and brand.
Contact me.
I’m based in Cape Town, South Africa, but work remotely across global timezones.