Media brand builder, content strategist, editor, writer, social media specialist, wellness advocate, employer brand expert. I bring audiences and brands together through positive, powerful story-telling and experiences.
My Background
Danielle Weakley
I’m a lover of words and a whizz with ideas - not just dreaming them up, but also executing them. I build content brands and communities together through powerful and positive story-telling and experiences. I work strategically to tell your stories and connect and build your communities - whether corporate or consumer - online and IRL.
Founder, Influence Studio
2021 - Present
Influence Studio operates at the intersection of fashion, retail, social culture and storytelling. With our background in fashion and lifestyle media, we know how to tell a good story that converts window-shoppers into customers, into fans and we help brands do that on social media by plugging into their existing marketing or digital teams and creating content.
Founder, Happy Culture
2024 - Present
Happy Culture is an employer brand content consultancy that can help your company tell great culture stories about what you do, who works for you and who you want to work for you! Because having led high performance teams for two decades, we know a thing or two about what people want out of a workplace and we also know how to tell really good, impactful, enjoyable multimedia stories too… The ones that smack of authenticity and your voice not of AI poetry and generic platitudes.
Founder, Go Hustle
2019 - 2023
Editor In Chief,
Women’s Health South Africa
2015 - 2020
Launch Editor In Chief,
Grazia South Africa
2012 - 2015
Editorial Director, Caxton
2005 - 2012
“The big gap you and your title will leave is this: Giving shy females the confidence to go: Just f**k this sh*t, I’m going to try this.”
“Danielle is one of the most creative, hardworking, dynamic people I've ever worked with. She has the courage, energy and enthusiasm to convert ideas into reality at an amazing pace.”
“Danielle is the perfect MC - professional, making the script her own, able to read the room and crack a joke; spontaneous and authentic. And the reason? She loves people, and they love her!”
I believe that brands and audiences need a connector - and my strategic and market insights, content and creative ideas and my many years of experience, allow me the opportunity to be just this. I have successfully led award-winning, highly-engaged teams that value energy, empowerment and smart thinking.
I have led from the front to conceptualise, create, execute and host best-in-class experiences like: Fit Night Out, Saturday Night Fitness, Fitloose, Next Fitness Star, Chase The Sun, Secret Sweat Series, The #WFH Social Club, WH Festival Live, Go Hustle and more
As Editor In Chief, I created, wrote and edited international magazines like Women’s Health and Grazia, as well as corresponding books, websites, social media accounts and newsletters. I lead teams of whip-smart, engaged writers, designers and influencers to perform within a competitive environment, on deadline and on budget and on target.
I’d love to show you how I can help you create these same powerful, positive experiences and spaces of influence so that you can connect with - and build - your audience, your brand, your company.
Contact me.
I’m based in Cape Town, South Africa, but work remotely across global timezones.