My Experience

With three decades in the media industry, working across global brands - first and foremost as a writer and editor and then overseeing strategy, marketing and creative content for print, digital, social media, influencers and live events for two wellness and fitness brands, as well as a female-focused empowerment and entrepreneurial platform. I struck out on my own at the end of 2020, founding Influence Studio, a bespoke content consultancy that specialises in multi-platform, multi-media lifestyle content. We continue to work with media partners like Media24, as well as South African fashion and beauty retailers like Queenspark and Retailability, amongst others. In 2023, I cofounded Happy Culture Human Capital, an employer brand content agency. Let’s connect…